Tuesday, 22 April 2014

How to devise a digital marketing strategy for your e-commerce business

Since last few years the concept of Digital Marketing has gone leaps and bounds from being a good-to-have to become the significant marketing element for the businesses. For many companies it is where competitive advantage is garnered or lost. 

As far as e-commerce is concerned, this kind of business is very much new in India with an infinite scope of growth in the coming years. With every passing day more and more businesses are expanding online and the trend is spreading like wildfire. At present, ranging from grocery stores to clothing apparels, nearly every product or service is available just at a click of a button or the swipe of a finger. Amid such cut-throat competition, a clear and planned marketing strategy has become the foremost requirement of every business/company. Thus, the role of Digital Marketing has become very significant and crucial.
Here is a guide to help you design an effective digital marketing strategy for your e-commerce business:
Analyze your Business

Monday, 21 April 2014

How to do digital marketing in zero cost: Must read for startups/entrepreneurs

In present times, creating and managing an online presence and promoting your services and products online is extremely significant for any company. This is especially important for startups and entrepreneurs who are trying to find a ground and push sales for their company. However, you do not need to spend a fortune to start digital marketing. In fact, here are some ideas on how you can create a space for your business on the Digital platform without spending a single penny:

Saturday, 5 April 2014

SEO versus SEM – understanding the differences in 2 most powerful digital marketing tools

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different but powerful digital marketing tools. SEO and SEM play a significant role in helping your blog/ website get higher rankings in a search engine. Higher the ranking, greater will be the amount of relevant web traffic directed to your blog/ website. This can provide the benefit of publicity. However, at times, the two tools are confused with each other. So, let us understand the basic differences between SEO and SEM:

How to use different social media platforms for social media marketing

The process that aims to increase awareness of a particular website via social media channels is known as social media marketing. Social media marketing is about sharing interesting and relvant content and engaging users. The ideal content is such that it attracts the attention of the target population encouraging them to read and share it. It functions as electronic word of mouth. Thus, it helps you reach out to a wider segment of the target population. The more the people read and share your content, the more credibility and publicity you will get which will further bring in more web traffic to your website. The more you can engage with your follower base, the higher your returns. Thus, social media marketing contributes in creating a glowing brand name and image. Here is how to use different social media platforms for marketing: