Saturday, 5 April 2014

SEO versus SEM – understanding the differences in 2 most powerful digital marketing tools

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different but powerful digital marketing tools. SEO and SEM play a significant role in helping your blog/ website get higher rankings in a search engine. Higher the ranking, greater will be the amount of relevant web traffic directed to your blog/ website. This can provide the benefit of publicity. However, at times, the two tools are confused with each other. So, let us understand the basic differences between SEO and SEM:

How to use different social media platforms for social media marketing

The process that aims to increase awareness of a particular website via social media channels is known as social media marketing. Social media marketing is about sharing interesting and relvant content and engaging users. The ideal content is such that it attracts the attention of the target population encouraging them to read and share it. It functions as electronic word of mouth. Thus, it helps you reach out to a wider segment of the target population. The more the people read and share your content, the more credibility and publicity you will get which will further bring in more web traffic to your website. The more you can engage with your follower base, the higher your returns. Thus, social media marketing contributes in creating a glowing brand name and image. Here is how to use different social media platforms for marketing:

Saturday, 15 March 2014

How to do Marketing on Facebook

Facebook is a very popular social media which undoubtedly has made a strong presence on web in less time. It is a great place for people to connect and share their views online. Not only this, but Facebook has achieved great success in being a powerful marketing tool where one can promote his business and also interact with his customers to know the feedback of his product. It has proved to be of great help for small as well as big businesses as they can promote themselves here, build their brand and also keep their customers informed about any kind of update.

Monday, 3 March 2014

Latest Trends in Digital Marketing

DIGITAL MARKETING – is the finest tech gift. This type of marketing is an easiest and most effective way for the promotion of business and products through one or more varieties of electronic media. The advantage of digital marketing is that it can easily reach every nook and corner of the world of your business in very fast pace. The exercise of digital marketing makes possible a company to scrutinize campaigns and understand what is functioning and what’s not functioning in authentic time. Digital marketing provides an extraordinary opportunity to organizations to grow their business in the world markets.


  • Content Marketing

VISUAL CONTENT MARKETING helps to get more attention of customers on the web. Using an eye-catching info graphic in content marketing can tell a well-to-do story at a glance. Advantages of visual content marketing are raised engagement, improvements to Search Engine Optimization (SEO), speed-up sharing on Social Networks, boost brand awareness and enhance sales growth. It attracts the attention of customers.